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Terms

Terms for using this website, a summary of how our services are offered, and the full conditions of our guarantee.

Last updated: 23 October 2026

1.About these terms

These terms cover your use of this website, operated by George Prosser, a sole trader, trading as Apt Dynamics. They also summarise how our services are offered.

Any work we carry out for you is governed by a separate written agreement, provided before you commit. If anything in that agreement differs from this page, the written agreement takes precedence.

2.Using this website

You may browse and use this website for lawful purposes. Please don’t attempt to disrupt it, gain unauthorised access to it, or submit false or automated enquiries.

We aim to keep information accurate and up to date, but prices and services may change. Information on this website does not form a contract.

3.Services and pricing

We build done-for-you systems, which use AI, and websites. Your exact price is confirmed in writing in your proposal, before any work starts.

  • Done-for-you system: usually £1,000–£6,000 setup, then £200–£800 per month. A fixed price is agreed after a free audit.
  • Website: from £1,495 setup, then from £79 per month.
  • 50% of setup to start, 50% at launch.
  • Monthly fees start at launch.
  • Call minutes beyond your allowance are charged at cost.
  • Prices exclude VAT where applicable.

We do not take payment through this website. We invoice the deposit when you accept your proposal and the balance at launch. Invoices are due within 7 days.

4.Managed service term

Monthly plans have no 12-month contract. If a done-for-you system isn’t for you after the first 30 days, you can cancel the monthly plan. Notice periods after that, and what happens to your website, domain and data if you leave, are set out in your written agreement. Unless your agreement says otherwise, you can cancel at any time after that with 30 days’ written notice.

5.AI services

  • Our AI assistants tell callers they are automated, and tell them when calls are recorded.
  • You approve the scripts and information your assistant uses before it goes live, and you remain responsible for the accuracy of the business information you give us.
  • Anything the assistant can’t handle, or anything sensitive, is passed to you or your team. For health businesses, the assistant does not give clinical advice.
  • Third-party services such as telephony, messaging and AI providers are used to deliver the service. Call minutes beyond your allowance are charged at cost.

6.Our guarantees

Try it before you pay. On your free audit we set up a working demo trained on your business. Test it, try to catch it out, and only go ahead if you're impressed.

  • The demo uses the details you give us on the audit call.

It pays for itself in 90 days, or we work free until it does. For custom systems that answer calls or enquiries, we measure what it handled that you'd otherwise have missed. If that hasn't covered its monthly cost by day 90, we keep working at no charge until it does.

  • Applies to done-for-you systems that handle calls or enquiries. It doesn't apply to websites.
  • Value is counted from logged calls and enquiries, using the average job or customer value you give us.
  • You reply to the handovers it sends you and keep your calendar up to date.
  • Your business receives at least the number of calls or enquiries a month agreed in your proposal.
  • We never guarantee revenue or a number of new customers.

Not for you after 30 days? Cancel. If you don't want to keep it after the first month, cancel the monthly plan. No 12-month contract.

  • Setup work already completed is not refundable.

Full guarantee terms are set out in your written agreement.

7.No guarantee of results

We work hard to build websites and systems that help businesses present themselves well and manage enquiries efficiently. However, we do not guarantee a particular number of leads, enquiries, search rankings, sales or revenue, as these depend on many factors outside our control.

8.Intellectual property

The content, design and code of this website belong to Apt Dynamics or its licensors. For client work, once you’ve paid in full you own the content and materials we create specifically for you, and your domain is always yours. We keep ownership of our own tools, templates and know-how, and you can use them for as long as you use our service. Third-party software is provided under its own terms. The details are in each client’s written agreement.

9.Liability

We are not liable for indirect or consequential loss, or for loss of profit, revenue or opportunity. Our total liability to you under any agreement is limited to the fees you paid us in the 12 months before the claim. Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot legally be limited.

10.Governing law

These terms are governed by the laws of England and Wales, and the courts of England and Wales have jurisdiction.